The Boy Scouts of America Mid -America Council wanted a clear update to some of the previously established pieces of their branding materials. The goal was to modernize the designs so that they could ‘speak’ to the newer group of kids (and their parents) coming in through their marketing materials.
Long-long ago, there was no such thing as WordPress, or any of the other web design platforms that we use today. As much as I enjoy all the technological advancements of the era we’re in now, there was great pride in creating things from scratch back in the day. When I redesigned this website, part of the deliverables came with an assumed-requirement to show my work. It was commonplace to give your client different pallets and mock ups such as the ones shown in the carousel below. Click each image and zoom in to see how I thought my way through this design process.
‘Collateral Materials’ are the design-items that are tied to your company that help make your brand more recognizable to the audience that you are trying to service. Below are a few different types of these items in the form of; logos, avatars, signatures, flyers and banners. The completely ‘fake’ Mortal Kombat Online movie poster was the first piece in this series, that ultimately convinced the MKO Staff Members to become my client. 😉
Click the button below that works for you!