The grunge style and dark colors were all the rage at the time and fit the themes of the popular Mortal Kombat gaming franchise. Naturally then, the most popular fan site on the web wanted the new design to embody as much of that as possible to appeal to its visitors. All while maintaining it’s unique brand identity. They wanted ‘Version 8 (V8)’ to look ‘related’ to the games, not be a copycat.
The term“RestoMod” is combination of two words: Restore & Modify. It is a term that loosely describes an old vehicle that has been updated and improved. Creativity, with an emphasis on improving some function about the vehicle drives all of this effort. Whether it be new technological advancements or pure aesthetic, the look, feel and overall driving experience is revived for the vehicles owner. Areas like engine reliability, suspension, driver control and comfort-ability, as well as many luxury features can be found throughout.
‘Collateral Materials’ are the design-items that are tied to your company that help make your brand more recognizable to the audience that you are trying to service. Below are a few different types of these items in the form of; logos, avatars, signatures, flyers and banners. The completely ‘fake’ Mortal Kombat Online movie poster was the first piece in this series, that ultimately convinced the MKO Staff Members to become my client. 😉
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